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10-page
Door County insert promoting Door County in the May/June 2008 issue
of Midwest Living magazine (950,000)
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Dropped
another 97,000 of those Door County inserts from Midwest Living into
the homes of targeted subscribers of the Chicago Tribune, Milwaukee
Journal Sentinel, Wisconsin State Journal & St. Paul Pioneer Press
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Purchasing 750,000 Door County inserts for a targeted newspaper
insert program to run in June & July through the Chicago Tribune,
Milwaukee Journal Sentinel & Minneapolis Star Tribune
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Underwriting campaign to promote Door County with the Wisconsin
Public Radio network in June & July
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Newspaper ads to promote Door County in the Milwaukee Journal
Sentinel in selected Sunday travel sections, June - October
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20-week
TV advertising campaign on FOX 11 TV to promote Door County to
Northeast Wisconsin residents
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On-line
video campaign to promote Door County to southeastern Wisconsin on
JSOnline.com, the Milwaukee Journal Sentinel's web site
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5 page
ad spread promoting Door County in the Harley Davidson Official
Bikers' Guide, the guide to Harley's 105th Anniversary celebration
taking place this summer
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Front
cover and several pages promoting Door County in Fun In Wisconsin
Magazine
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Full
page ad in the Woodall's Campground Directory promoting Door County
and our partner campgrounds to campers/RVers across the country
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Full
panel ad in the Wisconsin Arts Map promoting Door County
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On-going media marketing program that will bring a total of 150
travel writers to Door County from Aug. 1 2007 - July 31, 2008 so
they'll write about Door County
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Click
HERE to request copies of the articles that are written as a result
of our Media Marketing Program!
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Work
with eBrains, a web marketing firm, to promote Door County across
the Internet
