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Door County Strategic Marketing Coalition 

Mark Your Calendar…

Presentation of Marshall Murdaugh’s Plan to Community

Wednesday, August 2nd at 4pm

Bertchinger Center in Egg Harbor (Post Office/Library)

MARSHALL MURDAUGH RETURNS TO DOOR COUNTY TO PRESENT DOOR COUNTY STRATEGIC DESTINATION MARKETING AND MANAGEMENT PLAN.

Marketing expert Marshall Murdaugh returns to the Door County Peninsula August 2nd and 3rd to present the long-range tourism marketing plan that he has produced on behalf of the Door County Strategic Marketing Coalition.

Marshall Murdaugh, a nationally recognized, seasoned expert in the field of destination marketing, was hired by the Door County Strategic Marketing Coalition to compile a long-range strategic marketing plan for Door County tourism.

Marshall’s previous trips to Door County included community S.W.O.C. (strengths, weaknesses, opportunities, challenges) analysis of the tourism climate in the county as well as fact-finding meetings with civic, Chamber and governmental officials.

 
There will be an informational session held on Wednesday, August 2nd at 4pm at the Bertchinger Center in Egg Harbor during which Marshall will present the completed plan to the community. This is an open meeting and Coalition members as well as the general public are encouraged to attend. Also on Mr. Murdaugh’s agenda will be a meeting with the Door County Chamber of Commerce Board of Directors on August 3rd.

The Door County Strategic Marketing Coalition will be holding a follow-up meeting to discuss plan implementation on Wednesday, August 16 at 8:30a.m. at the Bertchinger Center in Egg Harbor. Coalition members will be taking input from the general public at this time concerning the proposed marketing plan and mapping out a plan of action.

For more information on the Door County Strategic Marketing Coalition and its efforts contact Coalition Chair, David Eliot at (920) 854-9342 or visit www.doorcountymarketing.com

“Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.”

 ---Margaret Mead,  American anthropologist (1901-1978)

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