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Chamber e-Reminder
Making great strides to move forward as one community…
The Door County
Chamber of Commerce & VCB is pleased to announce its endorsement
and participation in the Door County Peninsula Strategic Marketing
Coalition, an independent group of proactive business owners and
community leaders that are funding the creation of a Door County
Peninsula Strategic Marketing Plan.
The Door County
Chamber of Commerce & VCB commissioned a Destination Assessment in
2005. The Assessment led area business owners and other concerned
individuals to pursue a strategic marketing plan for the
peninsula’s tourism industry.
Jim Robinson,
Chamber Board member and owner of the Shoreline Resort in Gills
Rock stated “We need a program first. We need to find out what
we’re going to do and where we’re going to go...”
According to
Karen Raymore, Executive Director of the Door County Chamber of
Commerce & VCB, “Door County’s travel and hospitality industry is
critical to the quality of life as well as economic health of the
county. A sustainable collaborative strategic marketing plan is
vital to the economic future of our county. By going to the
community for financial support everyone becomes a stakeholder and
has a voice in that future.”
The mission of
the Door County Peninsula Strategic Marketing Coalition includes
raising the funds necessary to pay for the Plan. Coalition
members are soliciting sponsorships throughout the county and
encourage everyone to make a pledge.
Amy McClelland,
Chamber Board member and owner of Tranquil Timbers Camping
Retreat, stressed the importance of tourism to the Door County
economy. “We’re talking about people’s lives here, tourism is not
a hobby. It is a $400 million industry in Door County and
represents 2/3rds of total annual retail spending in the county.
The Coalition
has issued a Request For Proposal (RFP) to national tourism
marketing consultants. The RFP requires that a draft of the plan
be available by August 1st. The consultant will work
with the Coalition in conducting research within the community and
with current and potential visitors.
“It is a very
positive step toward uniting Door County’s entire travel and
hospitality industry into a cohesive voice for the future of the
economic health of the county” observed Raymore.
All consultants
are required to deliver their proposals by February 21, 2006. The
Coalition will review and make the selection immediately following
receipt of the proposals.
For additional
information about the Coalition and how to participate visit their
web site at
http://www.doorcountymarketing.com
How Can I Get Involved?
Join us for the
next Coalition meeting at 8:30am on Monday, February 20th at the
Bertchinger Center in Egg Harbor.
All are welcome
and everyone is encouraged to attend.
•
An informational
event is planned for 5pm Tuesday, February 21st at Husby's in
Sister Bay. This will be a great opportunity to learn more about
the Coalition and how you can participate.
•
Chamber Board
Meetings: The first 30 minutes of each Board meeting has been set
aside for any members to speak with the Board about ideas,
questions, concerns, etc. The next Board meeting is February 23rd
at 3pm at the Bridgeport Resort, Sturgeon Bay. Board
Directory:
http://www.doorcountychamber.org/Chamber_Board/chamber_board.htm
Chamber news and
information:
www.DoorCountyChamber.org/home.htm
Questions, Comments? Contact Phil at:
phil@doorcounty.com
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If you would like to be removed, please send an email to
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To subscribe, please e-mail Phil Berndt with the address(es) you
would like to have added to:
phil@doorcounty.com
Contact Information
Philip J. Berndt
MEMBERSHIP DIRECTOR
Door County Chamber of Commerce
1015 Green Bay Rd / PO Box 406
Sturgeon Bay WI 54235
(920)746-6663 or (920)868-3521 ext. 809
e-mail:
phil@doorcounty.com
Main Web:
www.DoorCounty.com
Organizational Site:
www.DoorCountyChamber.org
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