|
Board of Directors Executive Committee
Board of Directors, in alphabetical order by First Name
Board Roster with Addition Industry and Location Information can be found HERE 2008 Board Meeting Dates Held quarterly on the fourth Wednesday at 4pm at the Gibraltar Fire Station June 25 ~ September 24 ~ December 17 (3rd Wed)
ALL meetings are at the Gibraltar Fire Station on Highway F, just west of the Greenwood Supper Club - unless noted otherwise. 2008 Executive Committee Meeting Dates Every month at 8am in the Gibraltar Town Offices
Comments? Suggestions? Questions? Concerns? Your input is vital to our organization. e-mail Jack Moneypenny DCVB Board Meeting Meeting Minutes April 9, 2008
Attending: Board: Bhirdo, Boettcher, Chaudoir, Clancy, Dickson, Downey, Eliot, Flittner, Frank, Gomoll, Jarosh, Kelsey, Kopischke, Krause, Larson, Lawrie, Lowry, Mead & Mead, Murphy, Pitchford, Regnier, Sherman, Skare, Statz, Stillman, Stubenvoll, Sunstrom, Viste, Wilson Staff: Staff: Beller, Berndt, Denis, Everhardus, Jarosh, Kaczmarowski, Lewen, Moneypenny Press: Press: Funkhauser
1. Chairman John Lowry called the meeting to order.
2. Minutes. Denise Bhirdo noted several corrections to the minutes of December 13, 2007 [fixed]; Brian Kelsey moved to accept the minutes of December 13, 2007; Claire Murphy seconded, approved unanimously.
3. Nominations. Vicki Wilson read the slate of candidates, noting that since the reorganization of the board in anticipation of the room tax collections, every effort has been made to achieve geographic and professional balance among the members. Wilson then moved to accept the slate of ten candidates; Sunstrom seconded, voted in unanimously.
4. Introduction of All Persons in Attendance Including Board, Staff and Guests.
5. John Lowry thanked Jeff Davis for his many years of service as a board member and welcomed newly seated members. He then explained how much the board and the DCVB have accomplished in the last 18 months, including the passage of the room tax and creation of the Tourism Zone Commission. While acknowledging that a board this large is unusual, Lowry stressed the importance of the Board’s role in shaping long range planning for the DCVB. Internally, Jack Moneypenny has been building a more effective organization to serve members, visitors, the Tourism Zone and the community at large. Lowry has great confidence in Moneypenny and the staff.
Because of the size of the board and the enormous changes that have taken place, communication is of primary importance. Lowry urges every board member to contact a member of the Executive Committee or Moneypenny with questions to avert any mis-communications that could derail the DCVB’s forward progress. He also noted that Executive Committee meetings are not closed sessions.
In 2008, we should be able to see some of the fruits of the marketing planning made possible through the $1.5 million in room tax monies now available to the DCVB. Moneypenny is a gifted marketer and the job he does in tandem with his staff is most appreciated.
6. Approve Policies & Procedures Recommendation by Executive Committee. Kelsey inquired if the Board would consider meeting more frequently. Lowry said that item would be added to the next Executive Committee. He also noted that strides have been made in board communication with immediate distribution of draft minutes and Jack’s monthly reports to the membership. Dina Boettcher commented that a combination of more frequent meetings coupled with more frequent communication might be most effective. Lowry noted that communication needs to move in many directions including from the board as well as to the board.
Bhirdo moved to accept the Policies and Procedures; Sue Sherman seconded, passed unanimously.
7. Marketing Update. Moneypenny thanked Lowry for his support and encouragement. He sees himself as an orchestra conductor who relies on great talent within the organization. Moneypenny singled out the hard-working Visitor Information Services staff for their knowledge and ability to impart information to visitors and potential visitors.
On the marketing side, there are great opportunities moving forward beginning with the Midwest Living (MWL) inserts (copies distributed). The inserts will be in each of the 950,000 copies of the magazine’s circulation, including 300,000 in the Chicago area alone. An additional 100,000 of the inserts will be printed for distribution in the Sunday, April 27 edition of newspapers in selected zip codes in four major target areas; 35,000 in the Chicago Tribune; 25,000 in the Milwaukee Journal Sentinel; 20,000 in the St. Paul Pioneer Press; and 25,000 in the Wisconsin State Journal. After this first push, we will begin to build tourism from closer-to-home markets in Green Bay and the Fox Cities.
With the satellite Visitor Centers, Sally Everhardus has been working with them on equipment, signage and customer service training for staff. The signage |
