2008 Nature of Romance Sign-Up Form
Complete the form below to participate in the Door County Visitor Bureau's 2008 promotion.
Participation cost is $75.00 - you'll be invoiced later
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Sample Package
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This was the Nature of Romance solicitation letter that was sent to lodging members on October 26, 2007.
Nature of Romance Promotion, 2008
Since 1999, the Door County Visitor Bureau has promoted winter as the perfect time for romantic weekends in Door County using the Nature of Romance theme and special Nature of Romance packages for two.
Beginning in just a few weeks, we will again be promoting these romantic winter packages on DoorCounty.com, within our e-newsletter (over 75,000 subscribers), and in a regional PR campaign.
All marketing and PR efforts will direct people to our web site, www.DoorCounty.com, where package descriptions will be prominently displayed with click-throughs to your web site. We also will be drawing attention to the promotion and participants with our Insider Tip e-newsletter in our November, December & January issues.
Based on feedback from both participants and visitors, we will again be starting the promotion early this year, and would like to have the 2008 romance packages up on DoorCounty.com by mid-November. Our web site and PR efforts will play up the “buy a romance package for Christmas” angle between now and Christmas.
Participating properties will need to put together a Nature of Romance package that includes, at a minimum, a two-night stay, a meal for two and a third special romantic extra. This third element is up to you – it could be a massage, a wagon/sleigh ride, a gift basket, a Door County gift certificate, or some other creative touch. We encourage you to be creative and add additional items or tie-ins with other local Door County businesses as appropriate to your package.
We ask that your package is available to guests from Dec. 1, 2007 through March 31, 2008, based on availability. You may black out certain weekends as you feel necessary (Valentines Weekend, New Year’s, etc.) and you may also extend your package beyond March if you wish.
To sign up, all you need to do is complete our on-line sign-up form at:
www.DoorCountyVisitorBureau.org/NOR.htm
On the sign up form you will need to provide us with a package description, maximum 125 words. You’ll also need to provide us with a package title, your phone number, your web site address, e-mail and the package price. If you have more than one price option, you can use a range. We’ll also need you to provide a property photo and your logo (72 DPI and at least 200 pixels wide). Please e-mail your photo and logo to Jon Jarosh at jon@doorcounty.com.
The cost to participate this year is again $75.00. You will be sent an invoice for that amount once your package has been added to the web site.
Deadline: I’m hoping that you will be able to complete the on-line sign up form and get me your photo and logo by mid-November. Packages will be added to the web site within a few days from when they are received, so the sooner you get them in, the longer they’ll be featured on the web site. If for whatever reason you are unable to get your package in by mid-November, that’s fine – your package can be added to the site at any time, whether it’s in November, December or even January. The $75 participation fee will stay the same regardless of the time your package is submitted.
Please feel free to call or e-mail me if you have any questions. I can be reached by phone at 746-6663 x 810 or 868-3521 x 810, or by e-mail: jon@doorcounty.com.
Thanks for your consideration and continued support,
Jon Jarosh Marketing Director Door County Visitor Bureau
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