Marketing Opportunities

In exchange for your support, we are always looking for ways to promote our members - Here are just a few of our most popular marketing opportunities...

View as a Checklist


VISITOR CENTER:  Wrapped in the charm of an old country home, the rocking chairs that grace the front porch of our Visitor Center are a reminder to many that they have arrived.  During our cooler months a warm fire glows in our hearth with the scent of cider or hot coffee inviting them to take their time as they browse through your brochure.  Our staff is always there to answer questions and help them find their way around our County.  As the only organization dedicated to promoting Door County as a single destination, we work hard to promote the entire County to our guests and let them know with enthusiasm just how easy it is to make your way around.  Approximately 40,000 visitors enter our lobby annually and our Visitor Center Staff answers approximately 22,900 e-mail inquiries in addition to tens of thousands of phone calls they receive each year.

 

Photos of our Visitor Center

 


1-800-52-RELAX: Our Toll Free Line is answered by friendly, experienced staff who are always ready to help in any way that they can.  Their goal isn't complete until our callers have everything they need to make their plans to visit Door County - including an offer to send them an Official Vacation Planner and an invitation to visit our website for more information. 

 


DOORCOUNTY.COM:  Backed by a $1.5 Million marketing budget and combined with the features of InnLine, our website is the most complete resources for Door County travel information.  We are continually working to improve our site as more and more of our visitors turn to the web for their travel information needs.  In fact, The Chicago Tribute Travel Section recently said that the Door County Visitor Center were among the "Best Responders" to inquiries via the Web.   We're not going to stop there.  www.DoorCounty.com

DoorCounty.com Web Statistics

Take a look at the difference eBrains Inc. has made in our web traffic - you can't get better exposure anywhere!

Click HERE to view our Web Session Statistics for 2007

Visit the Brains at: www.ebrainsinc.com

  

Explanation of Web Stats

The "Visits" report shows the number of visitor sessions—or "visits"—to DoorCounty.com during the specified report period. A visit refers to a series of requests from a uniquely identified client. A visit starts with the first request from the client and remains active as long as the period between subsequent requests from the client does not exceed a set "time-out" period (15 minutes). After a visit "times out", LiveStats counts a request from the same client as the start of a new visit.

 

The "Page Views" report shows the number of successful requests for pages logged during the specified report period. A page is any file - such as a web page, dynamic web page, form - classified as a page by the Virtual Server Administrator.

 

The "Hits" number tracks the number of requests for files - or "hits" - logged during the specified report period. A "hit" is any request on your web server for any file, such as a web page, bitmap, CGI, or header request. For example, if a visitor wants to see a web page containing two images, they must make three hits: one hit for the page, and two for the image files.

 


INNLINE SUBSCRIPTIONS:  Your membership now includes a basic InnLine page to better promote your business on DoorCounty.com!   Your basic page includes the following: One photo, your business logo, 500 characters of descriptive test, links to your e-mail and website address, list of your amenities, map with your location indicated, presence on the In-County Kiosk System  (Kiosks available 24/7 at: Door County Visitor Center, Northport Pier, Egg Harbor, Sister Bay, Fish Creek and Baileys Harbor)  With this professional online presence, many of our members are taking advantage of "web forwarding" to meet their web site needs - instead of a costly website.  (To see an example of "web forwarding", Click Here)    See "Web Statistics Above"

Additional enhancements are available at a cost of $50/year, per feature: Four Additional Photos; unlimited descriptive text; vacancy calendar display; web-based Contact Page.    For only $125/yr, the InnLine System offers an encrypted shopping cart feature so you can sell or introduce your signature items over the Internet on DoorCounty.com and/or your own website.  For more information, see our InnLine information page and/or contact our Information Technology Director, Cathy Lynch at (920)746-6663 or 868-3521 ext. 812  or via e-mail at: cathy@doorcounty.com   

e-Brochures:  We are pleased to announce that we are now able to offer a printable PDF of your Brochure or Rack Card with your business's listing on DoorCounty.com!  In order to make this work, please e-mail a copy of your literature to Phil at: phil@doorcounty.com   If you've had your literature printed, ask your Printer to forward a PDF copy to Phil at the Door County Visitor Bureau - they will know exactly what you're talking about.  If you plan on creating a flyer or brochure for this purpose, here are some Easy Instructions for making web-friendly copies of your photos to make your final piece easy to e-mail.

 

BUSINESS DIRECTORIES:  All members are listed in our online Business Directory, Yellow Page Style Directory and on the InnLine System (the "mini" web pages featured within DoorCounty.com and the electronic information kiosks throughout the County. 

 


BROCHURES:  As a member of the Door County Visitor Bureau, you are encouraged to display your Brochures or Business Cards in our Visitor Center, located along Hwy 42/57 as you enter Sturgeon Bay.  Jennifer Levendusky is our Brochure Coordinator.  We have room to store up to 500 of your printed brochures and Jennifer will let you know when we start to run low.  If you are printing your own brochures, feel free to drop off a few at a time but, keep in mind that distribution hits its peak when you are busiest so, plan ahead to keep your racks full.  Questions about Brochures should be directed to Jennifer.  (920)746-6663 or 868-3521 ext. 813  or via e-mail at: jennifer@doorcounty.com

 


ALIAS E-MAIL ADDRESS:   As a member of the Door County Visitor Bureau you are eligible for a branded "alias" e-mail address at DoorCounty.com   (i.e. YourOfficialBusinessName@DoorCounty.com)  In short, an alias e-mail address redirects any incoming mail to your current e-mail account.  The standardized format makes it easy to remember and automatically connects your business to Door County in the public eye.  And, should you ever need to change your e-mail account, we can simply update the forwarding address so your customers will always find you. 

For details, contact Phil at: phil@doorcounty.com

 


EVENTS CALENDAR: Promote your events on our online Events Calendar!  With well over 2 million hits annually, the Calendar on www.DoorCounty.com has to be the most popular source of Door County events around.  If you are aware of an event that is not yet listed on our site, please notify our our Information Technology Director, Cathy Lynch at (920)746-6663 or 868-3521 ext. 812  or via e-mail at: cathy@doorcounty.com     

We also offer a convenient online submission form at: http://www.doorcountyvisitorbureau.org/coe.htm

WWW.JOBSINDOORCOUNTY.COM In cooperation with the Door County Economic Development Corporation, we are able to offer online Job Posting and Application/Resume resources free of charge to our Members.  These sites are promoted throughout Wisconsin and the Mid-west as well as College Career centers - especially those featuring a focus in hospitality.  No matter the job or employee you are looking for, make sure you have posted it here.  www.playandwork.org   If you have any questions, feel free to contact Phil at: phil@doorcounty.com  P.S. When you post for the first time, please e-mail me directly so I can activate your profile right away.

e-REMINDERS:  Our e-newsletter (e-Reminders) have received a bounty of accolades for its insightful ideas and reminders of upcoming deadlines.  Our format has evolved to allow you the ability to customize your subscription so you can choose to receive everything or limit your mail to official announcements or event updates.  Our switch from printed newsletters to e-mail not only increased member participation and communication, it saves us over $20,000 annually!   Help us "keep you in the know" about opportunities and events that you can build upon or offer to your guests.  Additionally it has enabled us to communicate more efficiently with members so we can make sure you are taking full advantage of the opportunities afforded by your support of the Bureau.  We invite and encourage everyone, employees and owners alike, Members and Non-members to sign up today.  Click Here for More

MEMBER-TO-MEMBER:  Bring our business community up-to-date with your business by submitting a Member-to-Member e-mail.  Our list reaches about 1,200 Door County business people for only $25.  For details and guidelines, contact Phil Berndt by calling: (920)746-6663 ext.809 or phil@doorcounty.com   Plain Text, Htm or Html formats accepted with light graphics (Photo or Logo are fine)   Learn about other Door County businesses by subscribing to our Bureau e-Reminders or visiting our business site at: www.DoorCountyVisitorBureau.org.  Promote your events or services to the business community on our Members’ Site – free of charge.

MAILING LABEL PROGRAM:  Members of the Door County Visitor Bureau are able to receive a ready-to-print copy of our membership mailing list for the purpose of member-to-member promotions.  These lists can be filtered and sorted to order and, if you would like us to e-mail the list to you in a format that can be printed onto your own labels, there is no charge to you.  If you need printed labels, there is a $10 service charge to defray costs of purchasing and preparing the labels for you.  Additional Information  Or, contact our Membership Director, Philip Berndt at ext. 809 or via e-mail at: phil@doorcounty.com 

GIFT CERTIFICATES: In recent years, the popularity of Door County Gift Certificates have soared - with over $100,000 worth (approximately 5,000) issued each year!  Each of those certificates includes a list of Participating Members as well as a referral to look for the latest list online at DoorCounty.com.  While there, each of the Participants are Hyperlinked to their own Website or InnLine pages for even more exposure.  There is no sign-up fee to participate.  Simply return the completed Participant Contract to our Membership Director, Philip Berndt and you will be added to our Certificate Template and Gift Certificate web page immediately. 

THE WINTER ACTIVITY GUIDE:  One of the main reasons for not visiting Door County in the winter is the fear of finding Nothing Open.  To help remove this fear, our brilliant Visitor Center staff has worked to compile an extensive list of activities and businesses available to our guests during the "off" season.  This simple, yet complete, guide offers the confidence of published Winter Hours and avoids the frustration of traveling to a destination to find that they are now closed.  Questions about the Winter Activity Guide should be directed to our Visitor Center at: info@doorcounty.com or by calling 743-4456

DOOR COUNTY VISITOR GUIDE: Our guide books were completely redesigned to appeal to today's sophisticated traveler in a single, perfectly bound, Visitor Guide.  The Door County Visitor Guide is the ONLY Door County publication mailed to potential visitors across the nation - free of charge - as well as being readily available all over the County once they arrive.   This is the official fulfillment piece of the Door County Visitor Bureau used to promote your Door County business to visitors, residents and members of the media.  It is THE preferred publication of Innkeepers across the County and can be found in nearly every room.  Not only does this publication expose your business to more potential customers than any other, it also works to promote Door County to the traveling public.  Not only are you getting "more bang for your buck", your participation also adds another reason for potential visitors to choose Door County for their next vacation.   Click HERE for a Contract

 For more details, please contact Cathy Lynch at ext.812 or via e-mail at:  cathy@doorcounty.com

 

SEASONAL PROMOTIONS: As part of our current mission to establish a more stable and sustainable local economy, the Door County Visitor Bureau  was charged with the task of promoting the shoulder and off seasons of our area to balance out the year and lessen the intense impact of the overcrowded summer months.  To accomplish this goal, Seasonal Promotions have been created to bring out the unique qualities of each season.  A good example of this is our Festival of Blossoms.   Years ago, only a few businesses were so adventurous as to open as early as Memorial Day Week-end and, even then, tourists were few and far between until the 4th of July.  Since the advent of the Festival of Blossoms, thousands have started making an annual trip to see the magnificent blooms that blanket our landscape - as early as April.  

 

Click HERE for Details our Festival of Blossoms Spring Packages Promotional Opportunity

 

We are always ready to help you take full advantage of everything we have to offer so don't ever hesitate to contact us with any questions or suggestions.  Our organization is a Member Driven organization - we are here to help in any way that we can.

 

Sincerely,

 

Philip Berndt

Membership Director

Phil@DoorCounty.com

 

 

 

Martha Scully Beller

Membership Sales Coordinator

Martha@DoorCounty.com

 

 

 

 

 

 

 

 

 

 

 

Sign Me Up!