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Click
HERE
for examples of the Marketing Campaigns that are driving visitors to
Door County this season!
In exchange for your support, we are
always looking for ways to promote our members - Here are just a few
of our most popular marketing opportunities...
View as a Checklist
VISITOR CENTER: Wrapped in
the charm of an old country home, the rocking chairs that grace the
front porch of our Visitor Center are a reminder to many that they
have arrived. During our cooler months a warm fire glows in our
hearth with the scent of cider or hot coffee inviting them to take
their time as they browse through your brochure. Our staff is
always there to answer questions and help them find their way around
our County. As the only organization dedicated to promoting Door
County as a single destination, we work hard to promote the entire
County to our guests and let them know with enthusiasm just how easy
it is to make your way around. Approximately 40,000 visitors
enter our lobby annually and our Visitor Center Staff answers
approximately 22,900 e-mail inquiries in addition to tens of thousands
of phone calls they receive each year.
Photos of our Visitor Center
1-800-52-RELAX: Our Toll Free
Line is answered by friendly, experienced staff who are always ready
to help in any way that they can. Their goal isn't complete
until our callers have everything they need to make their plans to
visit Door County - including an offer to send them an Official
Vacation Planner and an invitation to visit our website for more
information.
 DOORCOUNTY.COM:
Backed by a $1.5 Million
Marketing Campaign and combined with the features of InnLine, our website is the most
complete resources for Door County travel information. We are
continually working to improve our site as more and more of our
visitors turn to the web for their travel information needs. In
fact, The Chicago Tribute Travel Section recently said that the Door
County Visitor Center were among the "Best Responders" to inquiries
via the Web. We're not going to stop there.
www.DoorCounty.com
(Read below to find out how
to add your business to our website through the InnLine System)
Click HERE
to view Year End Web Statistics for 2008
INNLINE SUBSCRIPTIONS:
Your membership
now includes a basic InnLine page to better promote your business on
DoorCounty.com!
Your basic page includes the following: One photo, your business logo,
500 characters of descriptive text, links to your e-mail and website
address, list of your amenities, map with your location indicated,
presence on the In-County Kiosk System
(Kiosks available 24/7 at: Door County Visitor Center, Northport Pier,
Egg Harbor, Sister Bay, Fish Creek and Baileys Harbor)
With this professional online
presence, many of our members are taking advantage of "web forwarding"
to meet their web site needs - instead of a costly website. (To
see an example of "web forwarding", Click Here)
See "Web Statistics Above"
Additional enhancements are available at a cost of $50/year, per feature:
Four Additional Photos; unlimited descriptive text; vacancy calendar
display; web-based Contact Page.
For only $125/yr, your merchandise can be featured on our
Online Store and offer you the convenience and security of an encrypted shopping cart
feature so you can sell or introduce your signature items over the
Internet on DoorCounty.com and/or your own website. For more
information, see our
InnLine information page
and/or contact our Information Technology Director, Cathy Lynch at
(920) 2272159 or via e-mail at:
cathy@doorcounty.com
e-Brochures:
We are pleased to announce that we
are now able to offer a printable PDF of your Brochure or Rack
Card with your business's listing on DoorCounty.com! Please e-mail
your PDF to Phil at:
phil@doorcounty.com
(File size needs to stay below 500KB.)
If you've had your literature printed, ask
your Printer to forward a PDF copy to Phil at the Door County Visitor
Bureau - they will
know exactly what you're talking about. If you plan on creating
a flyer or brochure for this purpose, here are some
Easy Instructions for making web-friendly copies of your photos to
make your final piece easy to e-mail.
BUSINESS DIRECTORIES: All
members are listed in our online Business Directory, Yellow Page Style
Directory and on the InnLine System (the "mini" web pages featured
within DoorCounty.com and the electronic information kiosks throughout
the County.
BROCHURES: As a member of
the Door County Visitor Bureau, you
are encouraged to display your Brochures or Business Cards in our
Visitor Center, located along Hwy
42/57 as you enter Sturgeon Bay. Jennifer Levendusky is our
Brochure Coordinator. We have room to store up to 500 of your
printed brochures and Jennifer will let you know when we start to run
low. If you are printing your own brochures, feel free to drop
off a few at a time but, keep in mind that distribution hits its peak
when you are busiest so, plan ahead to keep your racks full.
Questions about Brochures should be directed to Jennifer.
(920)746-6663 or 868-3521 ext. 813 or via e-mail at:
jennifer@doorcounty.com
ALIAS E-MAIL ADDRESS: As a
member of the Door County Visitor Bureau you are eligible for a
branded "alias" e-mail address at DoorCounty.com (i.e.
YourOfficialBusinessName@DoorCounty.com) In short, an alias
e-mail address redirects any incoming mail to your current e-mail
account. The standardized format makes it easy to remember and
automatically connects your business to Door County in the public eye.
And, should you ever need to change your e-mail account, we can simply
update the forwarding address so your customers will always find you.
For details, contact Phil at:
phil@doorcounty.com
EVENTS CALENDAR: Promote your
events on our online Events Calendar with our convenient online submission form
at:
http://www.doorcountyvisitorbureau.org/coe.htm
With well over 2 million
hits annually, the Calendar on
www.DoorCounty.com
has to be the most popular source of Door County events around.
If you are aware of an event that is not yet listed on our site,
please notify our our Information Technology Director, Cathy Lynch at
(920)227-2159 or via e-mail at:
cathy@doorcounty.com
WWW.JOBSINDOORCOUNTY.COM In cooperation with the Door
County Economic Development Corporation, we are able to offer online
Job Posting and Application/Resume resources free of charge to our
Members. These sites are promoted throughout Wisconsin and the
Mid-west as well as College Career centers - especially those
featuring a focus in hospitality. No matter the job or employee
you are looking for, make sure you have posted it here.
If you have any questions, feel free to contact Phil at:
phil@doorcounty.com
P.S. When you create your employer profile, drop me an e-mail so I
can activate your profile right away. (you can also send me a
logo for your profile)
e-REMINDERS: Our
e-newsletter (e-Reminders) have received a bounty of accolades for
its insightful ideas and reminders of upcoming deadlines. Our
format has evolved to allow you the ability to customize your
subscription so you can choose to receive everything or limit your
mail to official announcements or event updates. Our switch from
printed newsletters to e-mail not only increased member participation
and communication, it saves us over $20,000 annually! Help
us "keep you
in the know" about opportunities and events that you can build upon or
offer to your guests. Additionally it has enabled us to
communicate more efficiently with members so we can make sure you are
taking full advantage of the opportunities afforded by your support of
the Bureau. We invite and encourage everyone, employees and
owners alike, Members and Non-members to sign up today.
Click Here for More
MEMBER-TO-MEMBER
PROMOTION
e-Mail Blast:
Bring
our business community up-to-date with your business or event by
sending out a Member-to-Member e-mail blast. Our list reaches
almost 1,000 business members who have expressed an interest in
receiving Member-to-Member news and Event information - all for only
$25. (Public announcements only - no hard solicitations - please
contact Phil Berndt at:
phil@doorcounty.com or
(920) 227-2140 for details and
guidelines.
SIGN
UP: Stay in the know by subscribing to our
member
e-mail list.
POST
YOUR PR ON OUR MEMBERS' SITE: Promote your events on
www.DoorCountyVisitorBureau.org/home.htm – free of charge.
e-mail your request to Phil at:
phil@doorcounty.com
(We'd LOVE to have a PDF copy
(8.5x11) of your poster or flyer to post along with the PR so they can
be printed out and posted in area businesses.)
MAILING LABEL PROGRAM: Members
of the Door County Visitor Bureau are able to receive a ready-to-print copy
of our membership mailing list for the purpose of member-to-member
promotions. These lists can be filtered and sorted to order and,
if you would like us to e-mail the list to you in a format that can be
printed onto your own labels, there is no charge to you. If you
need printed labels, there is a $10 service charge to defray costs of
purchasing and preparing the labels for you.
Additional Information
Or, contact our Membership Director, Philip Berndt at: phil@doorcounty.com
or
(920) 227-2140.
GIFT CERTIFICATES: In recent
years, the popularity of
Door County Gift Certificates have soared -
with over $100,000 worth (approximately 5,000) issued each year! Each
of those certificates includes a list of Participating Members as well
as a referral to look for the latest list online at DoorCounty.com.
While there, each of the Participants are Hyperlinked to their own
Website or InnLine pages for even more exposure. There is no
sign-up fee to participate. Simply return the completed
Participant Contract to
Carole Counard and you
will be added to our Certificate Template and Gift Certificate web
page immediately.
THE WINTER ACTIVITY GUIDE: One
of the main reasons for not visiting Door County in the winter is the
fear of finding Nothing Open. To help remove this fear, our
brilliant Visitor Center staff has worked to compile an extensive list
of activities and businesses available to our guests during the "off"
season. This simple, yet complete, guide offers the confidence
of published Winter Hours and avoids the frustration of traveling to a
destination to find that they are now closed. Questions about
the
Winter Activity Guide should be directed to our Visitor
Center at: info@doorcounty.com
or by calling 743-4456
DOOR COUNTY VISITOR GUIDE:
Our guide books were completely
redesigned to appeal to today's sophisticated traveler in a single,
perfectly bound, Visitor Guide. The Door County Visitor Guide is
the ONLY Door County publication mailed to potential visitors across
the nation - free of charge - as well as being readily available all
over the County once they arrive. This is the official fulfillment
piece of the Door County Visitor Bureau used to promote your Door
County business to visitors, residents and members of the media. It
is THE preferred publication of Innkeepers across the County and can
be found in nearly every room. Not only does this publication expose
your business to more potential customers than any other, it also
works to promote Door County to the traveling public. Not only are
you getting "more bang for your buck", your participation also adds
another reason for potential visitors to choose Door County for their
next vacation.
For more details,
please contact Cathy Lynch
(920) 227-2159
or via e-mail at: cathy@doorcounty.com
(Contracts are mailed to members
in July - Please contact Cathy if you do not receive one)
NEED VISITOR GUIDES? Visitor
Guides are available in cases of 25 each and can be delivered to your
door.
Contact Carole Counard at:
carole@doorcounty.com or by calling (920)
743-4456 ext. 107 to request your guides.
SEASONAL PROMOTIONS: As part of our
current mission to establish a more stable and sustainable local
economy, the Door County Visitor Bureau was charged with the task of
promoting the shoulder and off seasons of our area to balance out the
year and lessen the intense impact of the overcrowded summer months.
To accomplish this goal, Seasonal Promotions have been created to
bring out the unique qualities of each season.
A good example of
this is our Festival of Blossoms. Years ago, only a few
businesses were so adventurous as to open as early as Memorial Day
Week-end and, even then, tourists were few and far between until the
4th of July. Since the advent of the Festival of Blossoms,
thousands have started making an annual trip to see the magnificent
blooms that blanket our landscape - as early as April.
Contact Mary to express your interest in participating in future
campaigns: Mary can be reached at:
Mary@DoorCounty.com or (920)
227-2153
Click HERE for Details
about our
recent
2009
Festival of Blossoms Spring Packages Promotional Opportunities
Co-op Marketing Programs: Here's
an example of the Co-op
Marketing Opportunities offered for Spring/Summer 2009
Reach your
audience at very reduced rates. Advertising Placements
Co-op Ad Information and online Sign-up Form
GROUP TOUR MARKETING: Contact Mary
Denis to find out how your business can take advantage of our efforts
to capture the group travel market. Mary can be reached at:
Mary@DoorCounty.com or (920)
227-2153
INSIDER
TIP NEWSLETTER: Over 4 Million copies of our monthly Insider Tip
will land in the inboxes of people who have voluntarily signed up to
receive our popular newsletter - filled with detailed travel tips -
and you can't imagine the popularity of the monthly contests we run.
Each of these contest offers an opportunity for you to promote your
business by spot lighting your product or service as one of the
prizes! Contact Jon Jarosh:
jon@doorcounty.com or (920) 227-2156 to find out how you can put
your business in front of our subscribers.
TRAVEL WRITER PROGRAM: This
is one of our single most effective promotional programs to date and
the ROI has been phenomenal! The goal of this program is to
introduce respected and prolific travel writers to Door County and
it's all about the experience when they get here. Contact Traci
Klepper at:
traci.klepper@geigerpr.com to
find out how you can help make their experience more memorable.
Traci is
our Door County Coordinator
for the Geiger & Associates' media tours. Geiger &
Associates is a leading coordinator of Travel Writers and we are
honored to be counted among their clients.
May 2009 Media Marketing Program
Snapshot
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21 articles were
placed in May and reached a total of 3,176,532
readers/listeners/viewers.
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26 articles are
anticipated in the coming months as a result of our media marketing
program. Some highlights include: Wisconsin Trails, Relish
(national newspaper insert), Chagrin Valley Times, Today’s Chicago
Woman, American Fitness Magazine, Tampa Bay Magazine, Backroads &
Byways of Wisconsin.
Remaining 2009 press
tour dates: June 21-26; October 18-22; December 10-13.
The return on
investment (ROI) for our media marketing program to date is 258%.
www.geigerpr.com
We are always ready to help you take full
advantage of everything we have to offer so don't ever hesitate to
contact us with any questions or suggestions. Our organization
is a Member Driven organization - we are here to help in any way that
we can.
Sincerely,
Find out how to join our Bureau
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