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Door County Visitor Bureau

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Suggested Reading

 

Destination Niche Marketing

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Available Online

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Welcome!

 

As Membership Director of the Door County Visitor Bureau, I look forward to helping in any way I can.  Depending on your needs, I am here to assist with any questions you may have about our organization or community.  With 20 years of real estate behind me, my knowledge of Door County is quite diverse and if I can't help, I will most likely know someone who can. 

 

If you are simply looking for the forms you will need to join our bureau, feel free to skip ahead to Membership Contracts or, continue reading to learn more about our unique Bureau and how your support benefits you and your community.

 

Thank you for taking the time to visit us online.  Please don't hesitate to call or e-mail us.

 

We're here to help.

 

Sincerely,

 

Phil & Martha

Benefit Checklist

 

 

Philip Berndt

Membership Director

Door County Visitor Bureau

phil@doorcounty.com

(920)746-6663 or 868-3521 ext.809

 

Martha Scully Beller

Member Liaison

Door County Visitor Bureau

martha@doorcounty.com

(920) 493-2262

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Mission and Vision of the Door County Visitor Bureau

 

MISSION

The Door County Visitor Bureau is the official tourism marketing organization whose mission is to generate incremental economic impact for the Door County Peninsula and Washington Island by attracting visitors with strategies that ensure sustainable tourism marketing and management principles.

VISION

The Door County Peninsula and Washington Island are internationally recognized as a “must see” destination.  The County’s thriving travel and hospitality economy provides quality growth that does not deplete the natural and built environment and preserves the culture, history and heritage of the community.  The Door County Visitor Bureau (DCVB) is recognized throughout the County as a highly effective and efficient marketing organization enhancing the quality of life for everyone in Door County.  All businesses support the work of the DCVB through membership, participation in the organization and enthusiasm about the future of Door County’s travel and hospitality industry.  The high level of participation, enthusiasm, commitment to excellence and genuine Midwest hospitality ensures that all visitors to the Door County Peninsula and Washington Island enjoy a vacation experience that exceeds their expectations, they will return frequently, stay longer and tell all their friends and family about this extraordinary destination.

 

Click HERE to continue on to: How does the Door County Visitor Bureau work?

 


How are we promoting Door County and our member businesses?

 

Here's just a sample of what we've got cooking...

  • 10-page Door County insert promoting Door County in the May/June 2008 issue of Midwest Living magazine (950,000)

  • Dropped another 97,000 of those Door County inserts from Midwest Living into the homes of targeted subscribers of the Chicago Tribune, Milwaukee Journal Sentinel, Wisconsin State Journal & St. Paul Pioneer Press

  • Purchasing 750,000 Door County inserts for a targeted newspaper insert program to run in June & July through the Chicago Tribune, Milwaukee Journal Sentinel & Minneapolis Star Tribune

  • Underwriting campaign to promote Door County with the Wisconsin Public Radio network in June & July

  • Newspaper ads to promote Door County in the Milwaukee Journal Sentinel in selected Sunday travel sections, June - October

  • 20-week TV advertising campaign on FOX 11 TV to promote Door County to Northeast Wisconsin residents

  • On-line video campaign to promote Door County to southeastern Wisconsin on JSOnline.com, the Milwaukee Journal Sentinel's web site

  • 5 page ad spread promoting Door County in the Harley Davidson Official Bikers' Guide, the guide to Harley's 105th Anniversary celebration taking place this summer

  • Front cover and several pages promoting Door County in Fun In Wisconsin Magazine

  • Full page ad in the Woodall's Campground Directory promoting Door County and our partner campgrounds to campers/RVers across the country

  • Full panel ad in the Wisconsin Arts Map promoting Door County

  • On-going media marketing program that will bring a total of 150 travel writers to Door County from Aug. 1 2007 - July 31, 2008 so they'll write about Door County

  • Work with eBrains, a web marketing firm, to promote Door County across the Internet

 

 All of our promotions drive inquiries to DoorCounty.com for more information - Check out the incredible increase we are seeing!

 

 

 

 

1015 Green Bay Road

P O Box 406

Sturgeon Bay, WI  54235

Phone: (920) 743-4456

Fax (920) 743-7873

 

Member Hotlines

746-6663 or 868-3521

Staff Directory

 

Phil Berndt

Membership Director

phil@doorcounty.com

746-6663 or 868-3521 ext.809

 

 

 

www.DoorCountyBusiness.com

Door County's Business Builder

 

 

 

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PDF Member Directory Reports available upon request. phil@doorcounty.com

 

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