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Wisconsin Department of Tourism Co-op Program
The Department of Tourism is pleased to offer co-op advertising opportunities through 2006. These programs pool the resources of the Department and individual advertisers to generate a more powerful Wisconsin travel message. While Wisconsin Tourism's advertising messages increase the awareness of the state, your message allows you to "close the sale." In addition, Wisconsin travel advertisers share in frequency and volume discounts that translate into dollar savings for each participant.
The Wisconsin Department of Tourism partners with several newspapers and magazines throughout Wisconsin, Minnesota, Illinois and Eastern Iowa to provide you, the advertiser, with the ability to place advertisements in these publications at a significant savings.
Boelter + Lincoln, the Wisconsin Department of Tourism’s agency, coordinates the program between you and the publications to help advertise your message. The objective is to make the program as easy as possible for you. You work directly with Boelter + Lincoln (Stephanie Fox) to place your ads. There are a few magazines that go direct, which are labeled under the description.
As the advertiser, you have the flexibility to decide which publications you want to run in, how often and the size of the ad. All you have to do is submit the space reservation form and the artwork two weeks before your want your ad to run in newspaper and about two months out for magazine.
The first step as a new advertiser is to fill out the participation agreement. This agreement provides B+L with all your contact information and lets B+L know that you understand the rules of the program.
The next step is to review all the publications available and decide when/where you want to run your advertising. Once you make your decision, you fill out a space reservation form and fax/email it back to B+L. All new advertisers must prepay for their ads for the first six months in the program to establish credit. Your prepayment (check made out to Boelter + Lincoln), advertising space reservation and artwork are due two weeks prior to the run date. Please review the material requirements before sending in artwork.
Ad sizes depend on which publication you are advertising in and can be found after the newspaper section or after each magazine description.
If you have any questions, please call Stephanie Fox at 414.271.0101 or email her at sfox@boelterlincoln.com.
Special Newspaper Supplements Wisconsin Tourism Supplements – Opportunities are available in the following publications:
§ Valassis – This 2006 Wisconsin Spring/Summer Newspaper Insert runs April 30 and will reach markets in Illinois, Iowa, Minnesota and Wisconsin. <Click here> for more information. Space is due February 10. Contact Jim Hampton for more information at 800.241.9461 or jim@collinsonpublishing.com
§ Chicago Daily Herald – These 2006 Wisconsin Travel Supplements run Sunday, May 7 and Sunday, September 10. Highlights include outdoor activities, family attractions and special events throughout Wisconsin and will be distributed in the Chicago Daily Herald, reaching 163,360 households. Contact Michelle Mertins at the Chicago Daily Herald for more information at 847.680.5609 or mmertins@dailyherald.com
§ Chicago Tribune – This 2006 Wisconsin TV Week Insert allows advertisers to reach nearly 3 million readers in the Chicago market on Sunday, May 21. This insert will appear in the Sunday TV Week as a pull-out section. Space and materials are due May 1. Contact Stephanie Fox at Boelter + Lincoln for more information at 414.271.0101 or sfox@boelterlincoln.com
§ Journal & Topics – These newspapers will run a special Wisconsin travel section in April, August and November. Each Wisconsin section will appear in 16 community newspapers targeting 28 of the north and northwestern suburbs of Chicago. You also have an opportunity to receive free editorial space and a listing on their Web site. Call Bob Wessell at 847.299.5511 or journalads@mail.com.
Newspaper Opportunities Opportunities are available weekly in the publications listed below. Space/Materials are due two weeks before run date. Please review the <material requirements sheet> for more information on how to build your ads. New advertisers are required to fill out a <participation agreement> prior to placing their ads and must prepay for the first six months to establish credit.
All publications listed below are scheduled through Stephanie Fox at Boelter + Lincoln <sfox@boelterlincoln.com> by filling out a <space reservation form>. All rates are net and can increase at any time.
**These papers work on modular sizes, please see the charts following this section.
Standard Newspaper Column Widths 1 Column = 1.833” 2 Columns = 3.792” 3 Columns = 5.75” 4 Columns = 7.708” 5 Columns = 9.667” 6 Columns = 11.625”
Chicago Pioneer Press
Shepherd Express & Isthmus
How to Calculate Your Newspaper Ad Cost To determine your ad’s total column inches, multiply the column width by the number of inches in depth. Then multiply the total column inches by the rate. For example, a 2-column x 5 inch b&w ad in the Chicago Tribune on Sunday would cost: 2-column x 5 inch = 10 column inches 10 column inches x Sunday rate ($232.90) = $2,329 per insertion date
Sample Ad Sizes
1x1 1x2
2x2 All rates are net.
AAA Living You can reach AAA members through AAA Living magazines. With enough participation, banner opportunities are available in several regional issues:
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