|
Attention
members! We have several opportunities to reach your audience at
very reduced rates. Please take a few minutes to read the
advertising placements listed below and please note the deadlines
- they are already upon us.
DOOR COUNTY
VISITOR BUREAU
2009 CO-OP
MARKETING OPPORTUNITIES
and online sign-up form
(see bottom of page)
SPRING/SUMMER
INSERT
Following on the
success of last year’s Midwest Living Magazine insert we selected a
new insert program which is a larger, tabloid size that is inserted
into newspapers in our target markets (see cities below). This
insert is underwritten by DCVB and, therefore, makes it affordable
for our members to have a presence to over 500,000 households in our
zip code selected markets. The insert will feature each community,
as well as Door County copy. The back page will be divided into ads
for embers to purchase. These are either a photo and word
description or a photo of your brochure. The attached insertion
form gives you sizes and specifics.
·
Partner investment: $750 per ad (could not run
without co-op dollars from DCVB, but usual rate is $1100 for the
member ads)
o
Reader Service
o
Deadline on or before Feb. 13, 2009 based on
availability. Space is limited.
o
Sign up by completing the form at the bottom of the
page.
Click HERE for more information about the
Insert
·
Eight page insert, tabloid size
o
Over 500,000 circulation
o
Inserted in newspapers in major markets to include;
Chicago, Milwaukee, Minneapolis, Cedar Rapids, Quad Cities, Appleton, Eau Claire, LaCrosse, Dubuque and Rockford
o
Drop date Sunday, May 17, 2009
o
Door County intro copy with one-third page profiles
of communities
o
Bonus AAA circulation, as well as overruns for direct
mail
o
Online promotion on
www.VacationFun.com
o
Conversion study after to assess effectiveness
2009 WISCONSIN
BIKER GUIDE
To continue on the
initiative of last summer with the Biker’s Guide for the
Harley-Davidson 105th we are advertising in the 2009
Wisconsin Bikers Guide which is being produced in map format.
· Partner investment: $500 or $950
o
Sizes:
§
Single business card (3.75x1.75) – Cost: $500
(without DVCB co-op $1695)
§
Double business card (3.75x3.5) – Cost: $950 (without
DCVB co-op $2950)
o
Deadline on or before March 15, 2009 based on
availability. Space is limited.
o
Sign up at the bottom of this page.
·
Map directing motorcycle enthusiasts to specific
destinations throughout the area with inside flap ad for Door County
banner and member ads.
o
Door County Visitor Bureau underwriting program
o
Over 60,000 circulation
o
Distribution to high traffic motorcycle riders’ areas
to include Harley-Davidson dealers, information centers and national
and international receptive operators who specialize in biker
groups.
o
Negotiated for Door County photo on cover
o
Available as downloadable pdf from
www.bikercityguide.com
DOOR COUNTY
SPRING CAMPAIGN
May thru mid-June
promotion ~ Choose one, two or
all three ~ Partner investment
costs to follow by mid-March
Campaign to include:
WISCONSIN BANNER
PROGRAM
·
Under Wisconsin banner feature Door County banner
·
Newspapers to include Travel sections in Chicago,
Milwaukee and Minneapolis
·
Partner ads under Door County banner at reduced cost
TIME WARNER
CABLE TV PROGRAM
·
Major markets include Milwaukee and Fox Valley
·
Partner ads to include individual member ads at
reduced cost
FRIENDS AND
FAMILY CAMPAIGN
·
Invite friends, family and customers to experience
Door County this spring
·
Develop series of online postcards based on “We Are
Family” theme
·
No cost to members – template to be offered and
shared data base management of customer lists
WEB LISTING
UPGRADES ON DOORCOUNTY.COM
In addition to the
basic featured included with your membership, InnLine offers the
following features to enhance your InnLine Page.
-
Four
additional photos - $50 per year
-
Unlimited descriptive test - $50 per year
-
Contact
Us button - $50 per year
-
Vacancy
Calendar display - $50 per year (lodging properties only)
-
Online
Store - $125 per year (See
Other InnLine Stores on DoorCounty.com)
|
